I’m sharing some writing advice over at Gospel-Centered Discipleship today:
Writers have always had to work hard to grab (and keep) readers’ attention. But today it’s harder than ever.
Microsoft CEO Satya Nadella has said that we live in a world where “the true scarce commodity is increasingly human attention.”
He’s right. That’s why your writing has to have these two things: a strong hook and clear idea.
Without these, most readers won’t make it past your introduction.