Two Things Your Writing Has to Have

I’m sharing some writing advice over at Gospel-Centered Discipleship today:

Writers have always had to work hard to grab (and keep) readers’ attention. But today it’s harder than ever.

Microsoft CEO Satya Nadella has said that we live in a world where “the true scarce commodity is increasingly human attention.”

He’s right. That’s why your writing has to have these two things: a strong hook and clear idea.

Without these, most readers won’t make it past your introduction.

Read the rest.

Published by Grayson Pope

Hey, there. My name is Grayson. I’m a husband and father of four. I serve as a writer and editor with Prison Fellowship and as the Managing Web Editor of Gospel-Centered Discipleship.

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