I was sitting in the middle of marketing training when I read the tweet: “Can Donald Miller and Henri Nouwen speak in the same language, or are they fundamentally opposed?”
Conor Sweetman, founder of Ekstasis Magazine, was genuinely curious about his query—and so was I. As a writer and editor in a marketing department, I think about the topic quite often.
I work for Prison Fellowship, the largest Christian nonprofit in the United States serving prisoners and their families, and a leading advocate for criminal justice reform. As part of my duties, I draft and edit everything from emails and donor newsletters to marketing materials and op-eds.
Is my work a sham? I’ve sometimes wondered. Am I no better than the manipulative algorithms behind your Twitter stream and Facebook newsfeed? Or is it possible that there’s some middle ground—you know, somewhere between Donald Miller and Henri Nouwen?